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‍Renga (00:45): Welcome to the LetterStack Podcast. I am Renga, and I run LetterStack.co, the one-stop shop where any creator or brand could understand how to run, grow, and build a newsletter business. And who better to learn it from than these newsletter creators who have hit it big and been able to run a successful newsletter business, and they would be happy to share their secrets with you. We are going to share with you one such newsletter creator, guest number one: Sebastian Lidner.

Sebastian ran Web3 Daily, a daily newsletter on the state of crypto and Web3. And they recently sold to the Milk Road, which is one of the biggest newsletters you must have heard about. But before we get into that, we're going to hear from Seb himself. And I want to make sure that you understand that this is one half of a wonderful duo, I would say, who ran Web3 Daily. Seb, along with Chevy, actually ran the Web3 Daily newsletter, which was a daily occurrence. So we're going to understand how they went through it, the grind about growing it, building it, and writing daily. That's quite a feat in itself. So let's get right into it.

Seb Lindner (01:55): Hehehe.

Renga (01:58): Seb, welcome to the show.

Seb Lindner (02:01): Thank you so much. Thanks for having me. I'm excited to be here.

Renga (02:05): Sure, and before we get into the nitty-gritty and we talk about the makings of Web3 Daily, I would like for our viewers to get to know some quick facts about Web3 Daily. So, we’re going to talk about your daily newsletter or rather your last newsletter subscriber count before you went over to Milk Road.

Seb Lindner (02:17): Yep.

Seb Lindner (02:20): Sure.

Seb Lindner (02:25): Yeah, absolutely. We started Web3 Daily, and I think we posted a few sort of test publications in February 2022. We posted our very first public publication on the 1st of March 2022. We ended up running that for about two and a half years before we got acquired by Milk Road, as you say. When we got acquired, we had about 55,000, just a bit over 55,000 subscribers. We had a pretty good average open rate. I think it was a little over 42%. So, you know, it wasn't amazing, but it was definitely higher than the average. And we had a really engaged audience. Every single day when we sent out a newsletter, we would get tens or maybe occasionally hundreds of responses.

Renga (03:09): Or don’t sell yourself short.

Seb Lindner (03:24): People either interacting with our article, clicking on the articles—we’d probably get thousands of those per day—but people responding, commenting with their thoughts, ideas, or interesting things to check out. It was a super cool experience. It was a great business to start, run, and scale, and ultimately sell, which is really cool.

Renga (03:52): Yeah, so let’s hear all about it. Let’s start from the very beginning. Could you describe how you and Chevy met? How did you come up with this idea?

Seb Lindner (03:59): Yeah, Chevy and I have a funny story in that we are both from Australia originally, from Melbourne. But we both live in the US now. We’ve actually known each other for over 20 years. We met because our moms are both friends, so we’re sort of family friends.

Renga (04:09): No kidding. Small world. Awesome.

Seb Lindner (04:29): We knew each other when we were young kids but didn’t really get to know each other until we were in our early to mid-20s. I had a previous company, which I built and sold just before moving to the US in 2019. It was a short-stay accommodation company. So nothing to do with crypto or tech. But it was a good company. Chevy had an e-commerce company and was amazing at growth marketing, especially on Facebook.

Renga (05:13): Great.

Seb Lindner (05:28): We would catch up all the time and talk about business ideas, things we’d learned, and things we’d listened to on podcasts. Web3 Daily was actually my sixth startup. Most of my previous startups didn’t go that well, but two of them, including Web3 Daily, went really well.

Renga (06:11): Wow, that’s amazing. So how did Web3 Daily come about?

Seb Lindner (06:27): It started during COVID. I noticed a trend of people consuming a lot more digital content. I started a company in 2020 that worked with creators to monetize their audience. Unfortunately, that company didn’t succeed, but one great thing came out of it—Chevy and I realized we worked really well together.

Renga (07:02): That’s a silver lining.

Seb Lindner (07:23): Exactly. So, after that company didn’t work out, we decided to start Web3 Daily because we had a passion for crypto and saw an opportunity to build an audience before launching products.

Renga (07:52): That’s an interesting approach—building an audience first. So, what made you focus on Web3 specifically?

Seb Lindner (08:06): It was a mix of passion and opportunity. Chevy and I noticed that a lot of people didn’t understand the language around Web3. Terms like “stablecoins,” “hodl,” or “protocols” alienated people. We believed in the long-term potential of blockchain and crypto, but we also saw how a lack of education held people back.

Renga (08:35): So, bridging that gap in understanding was your goal?

Seb Lindner (08:40): Exactly. We wanted to simplify the complex. For instance, instead of just explaining “layer 1” or “layer 2,” we’d use analogies like comparing them to an iPhone—the phone is layer 1, the app store is layer 2, and the apps themselves are layer 3.

Renga (09:05): That’s a great way to make it relatable. How did you and Chevy manage the daily grind of writing?

Seb Lindner (09:15): It didn’t feel like a grind because we were genuinely excited about the content. But the key was building systems and processes. Every newsletter had a consistent structure: a cool or interesting story, an important piece of news, an ad, and an educational segment. This framework helped us stay efficient while maintaining quality.

Renga (09:51): That sounds like a solid system. Did you have a team helping with research or writing?

Seb Lindner (10:00): Yes, as we grew, we had people reach out to us, wanting to contribute. Over time, we built a small team, including a writer, a social media manager, and salespeople. Most of them were passionate readers who wanted to be involved, which was fantastic.

Renga (10:35): That’s amazing. Let’s talk about sponsorships. How did those come into play?

Seb Lindner (10:45): Sponsorships started early, even when we had just 6,000 subscribers. Companies reached out to us because they saw value in our engaged audience. Over time, we developed a strategy for outbound sales and refined our ad packages.

Renga (11:15): Were these sponsors mostly crypto-related?

Seb Lindner (11:20): Mostly, but we also worked with companies in traditional finance and gaming. We were selective, though. We never partnered with projects that seemed shady or short-term, even if they offered significant money. Maintaining trust with our audience was non-negotiable.

Renga (11:52): That must’ve been tough, especially in the crypto space where scams are common.

Seb Lindner (12:00): It was, but it paid off in the long run. Companies appreciated our integrity, and our audience trusted us more because of it.

Renga (12:35): Let’s shift to subscriber growth. How did you scale to 55,000 subscribers?

Seb Lindner (12:45): We experimented with everything—cross-promotions, giveaways, Facebook ads, Reddit, and Quora. Eventually, two main strategies stood out: Facebook ads, which were very effective, and a partnership with a big crypto app. Through the app, we provided educational content, and they encouraged users to subscribe to our newsletter.

Renga (13:25): That sounds like a great partnership. Did you rely on ad networks like Beehive’s?

Seb Lindner (13:35): We started on ConvertKit and moved to Beehive later. Beehive’s analytics and lower costs were a big plus. While ad networks are great for filling inventory, we focused more on direct partnerships for higher-value sponsorships.

Renga (14:10): Makes sense. If you were starting today, what advice would you give?

Seb Lindner (14:20): Focus on building a great product. Your newsletter needs to provide value consistently. Without that, nothing else—subscribers, sponsors, or growth strategies—will matter. Also, be clear about your audience and the companies you want to work with. Trust and alignment are everything.

Renga (14:55): That’s great advice. Now that Web3 Daily has been acquired, what’s next for you and Chevy?

Seb Lindner (15:05): Chevy is now the head of content at Milk Road, and he’s loving it. As for me, I’m stepping back from crypto and newsletters for now. I’ve got some exciting personal milestones ahead—becoming a dad and renovating a house—so I’m focusing on those.

Renga (15:35): Congratulations on the big news! Thank you so much for sharing your journey with us.

Seb Lindner (15:45): Thank you! It’s been great to chat and reflect on the journey.

Renga (15:55): This concludes Episode 1 of the LetterStack Podcast. Stay tuned for more engaging content in the next episodes.

Seb Lindner (15:21)
...and the actual phone itself being like a layer one, the app store being like a layer two, and then apps being a layer three, essentially. And so we would use examples that people already understood to explain these supposedly complex concepts in plain English and using language that everyone understands.

Renga (15:44)
That's amazing. Like I said, I've been reading it through the early days. It was a refreshing breath of fresh air beyond all the crypto language and jargon-heavy newsletters that I used to get. That was the other thing—they probably appeal to a different target audience, which has been in the ecosystem and understands the language. But tell me this: So you and Chevy decide there's a huge white space in educating and drinking...

Seb Lindner (15:52)
Yeah.

Seb Lindner (15:56)
Sure, that was the other thing.

Seb Lindner (16:05)
Yeah.

Renga (16:14)
...non-believers into the crypto ecosystem, and you decide to start writing about it. But wasn't writing daily like a grind? How did you folks manage to stay consistent and motivated to put out content daily?

Seb Lindner (16:24)
Yeah.

Seb Lindner (16:29)
Yeah, so it wasn't that much of a grind in that we were excited about it every single day. I still love reading Milk Road Now and other media outlets. I just find this space fascinating. I love reading about the innovations happening in the space as well as making my own predictions about the market and seeing how accurate or inaccurate they are based on big world events.

Exactly. That’s the short answer. The longer, more helpful answer is...

Renga (17:07)
Milk Road does that now too with its barometer of how the market is behaving, yeah.

Seb Lindner (17:26)
...through all our previous businesses, especially my Airbnb business. I ran it for about five years. The most important thing I realized early was the power and value of systems and processes. We developed a system to produce high-quality content quickly.

We wrote and published three original articles every weekday. Each email followed the same structure. It included something cool or interesting, the top story of the day (positive or negative), an advertisement, and an educational piece explaining a crypto topic like ZK Roll-ups in an accessible way. Over time, readers would gain a solid understanding of these terms.

Renga (19:51)
Pray.

Seb Lindner (19:52)
...and hopefully get excited about the space.

Renga (19:57)
I always looked forward to your term definitions because they explained complex terms like stablecoins in simple, often humorous ways. You and Chevy made it look like a cakewalk. But with SOPs in place, wasn't it still quite a bit of work? You weren’t just writing; you were also publishing and managing over 10,000 subscribers. Did you eventually build a team?

Seb Lindner (20:50)
Yeah. One amazing thing about building an audience-first company is that people feel they know you. Readers often emailed us asking if they could work with us. We regularly hired readers who wanted to write, do business development, or help with social media.

By the end, we had a 15-member Slack group of contributors. Chevy handled growth marketing and content, I focused on business development, and we worked with amazing contractors for writing, social media, and sales.

Renga (24:27)
Amazing! Let’s dive into sponsorships next. Did sponsors approach you early on, or did it take time?

Seb Lindner (24:58)
Yeah. Building a crypto newsletter tied us to the market, which we didn’t foresee. When Luna and FTX crashed, we had tough decisions. But we believed in our mission and the long-term growth of the crypto industry.

Even when we only had 6,000 subscribers before the Luna crash, companies started reaching out to sponsor us. That was encouraging and helped sustain us through challenges.

Seb Lindner (27:22): I kind of tried to figure out the strategy and the system that I could put into place to start doing a lot more outbound, like outreach to different companies. And then when FTX crashed, it actually didn't impact things immediately. It actually took about a four to six-month lag. We were still getting quite a lot of sponsorships over the end of that year, 2022.

Renga (27:52): And would this be—sorry to interrupt you—but would this be the protocol companies or are these the exchanges coming through?

Seb Lindner (27:59): All, yeah, all sorts of different companies. We basically tried to work with companies that had some sort of relevance either to Web3 or to the finance industry. It could be traditional finance because a lot of our readers, a lot of our audience, were interested in investing, personal finance, and traditional finance, but they were also obviously interested in the blockchain space in Web3. So we had some games, had protocols, and we had pretty strict requirements around who we would and wouldn't work with because we definitely didn't want to work with any sort of pump-and-dump schemes or NFT projects that would just literally steal everyone's money. And I'm very happy to say that we actually never did. Never once. I think every single company that we've worked with is still in business, which is great. And...

The bigger the companies, the better, sort of in general. And we ended up working with some really, really cool companies. I mean, Mythical Games is a big Web3 gaming company. They were awesome. We worked with TechCrunch for their crypto sessions. We worked with ConsenSys and a bunch of the crypto conferences and conventions. That was cool. A bunch of protocols, all sorts of stuff.

Renga (29:09): Great.

Seb Lindner (29:27): But very, very— I wanna say two super important things. Number one, and this is probably one of the biggest insights that I could ever give to any newsletter builder, anyone who's even interested in building a newsletter, is that while figuring out how to get subscribers is helpful and figuring out how to get sponsors is helpful—and that'll keep things going—

Renga (29:44): Thank you.

Seb Lindner (29:57): If you don't have a great product, like if the writing part itself is not interesting, nothing else matters. Literally nothing else matters. It'll either become too expensive to acquire subscribers because you'll get so much churn, so many unsubscribes, or you won't get repeat customers in terms of companies paying for ad space.

Renga (30:04): Great.

Seb Lindner (30:25): And that just becomes—it's impossible to run a business if you don't have at least some portion of the companies you work with being repeat customers. So, the first point is the most important insight: the product is everything. You have to have a good product as a baseline. That's table stakes.

The second thing I was gonna say is that from a business development perspective, you should have some sort of target audience or a group of companies that you decide you will work with and a group of companies that you decide you won't work with. We made the decision very early on that while the crypto space might be tainted by people like Sam Bankman-Fried and FTX, we as a company were not going to be. We had a high reputation and only worked with companies that held themselves to equally high standards.

Renga (31:30): Right.

Renga (31:43): Understood. Makes sense.

Seb Lindner (31:52): And we said no to a lot of companies. Plenty of companies wanted to advertise with us and offered $10,000 or $20,000, and we were like, "I'm sorry, but we can't promote a random NFT project that we have never heard of." The Twitter account was created two weeks ago—what are the chances this is a long-term project? Basically none. That was really important for us and our growth, and it worked out well for us in the end.

Renga (32:03) Right.Seb Lindner (32:20) What are the chances this is a long-term project? Basically none. So I think that was really important for us and our growth. And yeah, I mean, it worked out well for us in the end.

Renga (32:23) Yeah. Yeah.

Renga (32:35) That's amazing because I tell you this because we come across several newsletters which is usually content shilling, shilling, shilling, content shilling again and it's tough to make a business especially when you are less than 10,000 subscribers. I get it, you know, it gets to you to get to that 10,000 subscriber mark and probably after that it gets easier maybe. So but until you get there any source of income is going to be great and especially in the crypto ecosystem it's hard to trust people because all of them seem trustworthy until they turn out otherwise.

Seb Lindner (33:07) Yeah, true.

Renga (33:15) and it's a short span of time to actually build the trust too. And I totally get, know, when you said that you probably turned away more than you accepted. So that's great to know. And let's come back to the writing part that you talked about. The writing is key and being able to distribute that writing. Of course, newsletters are a great source. And by the way, which network were you folks on? Were you on Beehive?

Seb Lindner (33:21) Totally.

Seb Lindner (33:41) Yeah, we started on ConvertKit and then we moved over to Beehive about a year before we sold.Renga (33:44) Okay.Renga (33:49) Any specific reasons there,

Seb Lindner (33:52) Yeah, we, you know, I had the belief that, well, Beehive, don't think existed. It might've just launched when we started our newsletter. And I didn't want to bet on a company that had just launched. I mean, it was ultimately our platform, right? It was like the thing that, if it went away, I mean, that would have a fatal impact on our company.

Renga (34:03) True.

Seb Lindner (34:21) And so we started with ConvertKit, which was tried and tested and they accepted crypto newsletters because there were some platforms out there that didn't. And yeah, exactly. And I loved the idea that ConvertKit had grown, being somewhat bootstrapped, like mostly bootstrapped, or they hadn't gone down the venture fund. They might have taken angel investors, they hadn't.

Renga (34:32) Understandably. Right.

Seb Lindner (34:49) gone down the venture capital path. And anyway, so we started with ConvertKit and honestly it's a pretty good platform and we had really high average open rate. We had a much higher average open rate on ConvertKit than we did when we moved over to Beehive. I don't know if that's because of the deliverability or if that's because of how ConvertKit you know, what they called opened compared to what Beehive called opened. Like there's a lot of like black box things which are not very clear. But ultimately...

Renga (35:23) Bye.Renga (35:28) We're going to talk about those in a separate episode with an expert too. So that's great. I know.Seb Lindner (35:32) Okay, cool, yeah that's perfect. That would be a really interesting episode. But the Beehive side of things, so we moved over mostly because of the analytics that they provided and they were able to provide much more valuable analytics for us and it was also significantly cheaper. It was way cheaper on Beehive compared to ConvertKit.

Renga (35:44) Great.

Renga (35:56) they provided and also it's like a better user interface. Like there's a lot of pros to Beehive. ConvertKit was a good platform. not, I don't think it was a bad platform, but I would say we almost like essentially outgrew it and it was so much cheaper on Beehive. so, you know, I mean, better tools for cheaper.

Renga (36:00) Great.

Renga (36:15) you Amazing yeah, because I'm yeah, we are on ConvertKit. Yeah, we are on ConvertKit too, and I feel that the way and again there's not choosing one platform against the other but the speed at which Beehive has been shipping capabilities it's amazing. Yeah, Tyler and his team are on fire, especially in the last few months. So yeah, but that's a good point. So yeah, so let's let's actually get down on the path and if we talk about

Seb Lindner (36:32) it's amazing, isn't it? It's very impressive. Yeah.

Renga (36:47) Beehive and its capabilities to promote. How did you and Chevy end up promoting and growing it to 55k? How did that look like?

Seb Lindner (36:57) Yeah, so that's a good question. This is probably the other big insight for anyone, any of your audience to take away. As I said, sort of at the start of the episode, we decided to build an audience and then figure out what they wanted and with the idea to ultimately do the same thing as what, the same mistake as our previous company, which was how do we monetize a free audience?

Renga (37:21) Right.

Seb Lindner (37:27) But the advantage we had was that we owned the audience and so we ultimately could monetize their attention as opposed to them, our audience. So we did have some B2C sort of consumer products, paid products that we developed, but mostly like 90 % or more of our revenue came from ad space, from selling ads, and that was B2B. So companies would purchase ad space within our newsletter. And so the interesting thing was that we had set out to build a free audience and then monetize our free audience, but we stumbled upon a better business model, which was build a free audience and then monetize their attention and sell to...companies, you B2B sales is generally easier or higher ticket than B2C. Certainly was in this instance. And so we, yeah, I mean, I think that we figured out our system in terms of how to sell and what the package, we played around with the packages a lot and they, it's complicated because they do change and evolve like our list changes, the market changes. you know, maybe our audience demographics, you know, we'll have a focus on a particular area of the world and you know, then our audience demographics changes and like different things like that can really impact your, the way that you sell the ads. But yeah, we figured it out in the end. It was really good.

Renga (39:18) Awesome and where did you acquire most of your subscribers? Was it Facebook ads?

Seb Lindner (39:22) Yeah. Yeah, so we had a couple of different things. I mean, in the early days, we tried everything. We did, you know, cross promotions. Yeah, exactly. Like, probably like honestly, at least 20 or 30 different tactics. We did like cross promotions. We did giveaways. did, you know, purchasing, you know, of course like Facebook ads. We tried Reddit, Twitter, know, Quora.

Renga (39:31) As you should.

Seb Lindner (39:54) In fact, we tried to do an organic growth strategy around Reddit and Quora where we would just respond to every single question about what is a wallet or what is a whatever protocol or something like that. And then we would just at the very bottom have a thing saying, by the way, we have a newsletter, so if you're interested, check out Web3 Daily. But in the end, there were sort of two main things that worked. Number one, know, the simplest thing ever, I mean, in terms of most straightforward and typical is just Facebook ads. Facebook and Instagram, mean, that meta has so much data on people, it is unbelievable. It's crazy. know, way better for us than Google ads, way better for us than Twitter or anything else.And the second thing, yeah, the second thing which I can't go into too many details about, but ultimately, but I can tell you at a high level, was basically like a partnership that we did with a big crypto app. And we would develop crypto-specific content for them, and then they would release it to their audience, and then they would.

Renga (41:53) And what is the other channel?

Seb Lindner (43:17) you know, basically have like a little field where it's like, by the way, like if you want to stay up to date with crypto news, sign up for Web3 Daily. And we would pay for everyone who ended up subscribing to Web3 Daily through that app. And that was amazing. That was like the biggest growth hack for us because yeah.

Renga (43:35) That's probably like an evolved form of guest content or sponsored content as it used to be way back when. Yeah.

Seb Lindner (43:41) Yeah, exactly. Exactly. It's similar to that. But the and if we were to continue to grow and if we were to have raised, you know, funding and stuff like that, I would have put all of our money towards these growth partnerships and tried to figure out, tried to connect with every single crypto app that I possibly could on the app store and try to be their education arm or their content arm or whatever for free, but the

Renga (44:19.251)
signing up.

Yeah.

Seb Lindner (44:38.276)
And we ended up paying him quite a bit of money over a period of time, but that was our best growth hack for sure. yeah, I mean, we were well set up in the end, which is I think one of the main reasons why we were interesting to Milk Road and the guys who ended up acquiring us.

Renga (45:01)
Awesome. And so let's talk about the quick timeline. So you start in March 2022. Would that be right? And it got sold pretty recently, I guess August 24.

Seb Lindner (45:07)
Mm-hmm. Yep.

Seb Lindner (45:13)
Yep. Yep.

Renga (45:14)
Right, so that's, I would say, two and a half years, I would say. I would say that's exponential growth for a newsletter and considering that you went off the beaten route on a niche which is again very unconventional, riddled with a lot of misinformation. doing education and doing the right thing about getting the sponsorship with the most ethical players in the space, which...

Seb Lindner (45:17)
Yeah, about two and a half years. Yep.

Seb Lindner (45:23)
Hahaha, yes, pretty quick.

Seb Lindner (45:34) Definitely.
Seb Lindner (45:41) Right.
Renga (45:42) It's going to be hard to read considering the changing conditions of the market. So I think that's all in all, it's quite a feat on the distribution, on the sponsorship, on the subscriber acquisition side. So it to me at least, and I'm in the newsletter space, and I feel that that's quite remarkable. If, let's say, you were to start today, I know there's the ad networks on newsletters are far more evolved.
Seb Lindner (45:45) Hehe.
Seb Lindner (46:07) Mm-hmm.
Renga (46:12) I would say formal partnerships for newsletters to collaborate and cross-post from each other. So is there anything that you would want to tell our viewers on what they could do today if we were to start Web3 Daily themselves?
Seb Lindner (46:12) Yep, true.
Seb Lindner (46:25) Yeah, yeah, yeah, definitely. I would say the ad networks are amazing. Mean, definitely start out with them and we used some ad network companies, especially in the early days, but even in the later days, whenever we had available ad space, which wasn't purchased in a flat fee model.

I would say, and maybe this is a bit of a hot take, but related to the companies that you work with, not all companies are gonna get the same results. So as a company, if you're looking to sponsor a newsletter, just be aware of that. For us, B2B companies actually didn't do as well as B2C companies. B2C actually ended up getting way, way, way more signups or you know, connect your wallet or whatever it was, whatever the call to action ended up being for our audience. B2C was more valuable.

But for other companies, you know, B2B is, they should focus all their attention on B2B companies. So it sort of depends on your list, but I would say sort of, I would call attention to the idea that if you're a company looking to sponsor a newsletter, be aware of what you're looking to do, right? Because the really valuable thing about newsletters is that we can tell a story.

So we ended up doing a minimum of three-day ad spend, but usually people would do at least five-day or our best-selling package was 10-day. We also had a 20-day and larger than that. But the 10-day one was the typical one that we sold because we could tell a story. The first three days were awareness: like, what is this company? This is the very first time I'm hearing about this company. I'm not gonna buy from them, but I'm interested to hear about them.

And then the next three to four days were the consideration: it's like, okay, I know about them, now what can they do for me? Where's the value for me? And then the last two to three days, because we would do 10 days, Monday to Friday and then Monday to Friday, the last like...

Renga (48:41) Okay.
Seb Lindner (48:49) Probably Wednesday, Thursday, Friday of that second week would be the, you know, we would have the call to action, and that's the conversion portion of the campaign.

Over those three pieces of content, we'd be able to tell a story and we would be able to like really like help our users understand: Who is this company? What do they stand for? Why do they exist? And what can they do for me? Because in the end, that's what everyone wants to know. Like, what can they do for me? Why should I give them my money? Why should I give them my time or my attention or anything like that?

Yeah, think that you'll definitely, like depending on the company, companies usually get a cheaper sort of CPM, like cost per thousand subscribers or whatever, through or sign-ups through Facebook or Instagram.

Renga (49:21) For sure.
Seb Lindner (49:48) But maybe you can get a more engaged user group through an email newsletter and marketing through a newsletter. I think it really depends on the company, and for some companies newsletter marketing's amazing and other companies I wouldn't even try it. So unless you find a very, very niche and valuable newsletter who has exactly the audience that you're going...

Renga (50:15) Right. And that's actually pretty telling because it totally depends on how saturated the niche is in getting adjacent newsletters in the space, which probably not be competition or probably not be doing the same thing that you do, too. So it's always going to be an exploratory phase. But I think there are way more options now than when you started, I believe. Right?
Seb Lindner (50:22) Right.
Seb Lindner (50:40) Yeah, I think so, in terms of like ad networks and stuff like that, you mean, or...
Renga (50:45) Yeah, ad networks too, for that matter, because I don't think Behive's ad network was as evolved as we see today compared to that. One last thing though, now that you have probably, how's your current status like? So Chevy is still working at Milk Road, I believe, as head of content, right?
Seb Lindner (50:53) Yeah.
Seb Lindner (51:09) Yeah, exactly. So he moved over to the head of content for Milk Road, which is amazing. And he's loving it, and he gives me the updates, and he's very excited to be working there, which is awesome. And there's like a significant team, maybe 14 or 15 people or something over there at the moment.

I don't know if they've grown or at this point, they're a much bigger team than just the...

Renga (51:14) Right? Right?
Renga (51:30) Wow. Yeah.
Seb Lindner (51:37) The small, you know, him and I or him and I and a writer or, you know, even with the social media guy and the salespeople, like that's still like six people, you know? And so, work, so Chevy's working at Milk Road. I am no longer involved with Milk Road or Web3 Daily, obviously, in any extent. But, you know, I'm also kind of happy about that. I've got some, some big things happening.

Renga (51:57) That's really handy.
Seb Lindner (52:07) In my personal life. So I'm about to become a dad for the first time in January. So that's super exciting and just bought a house as well. So doing some renovations, and I got a bunch of things that I'm focusing on outside of crypto and Web3 and newsletters and all that stuff. But yeah.

Renga (52:18) God.
Renga (52:29) I know, yeah, and congratulations on the news. I hope everything works out well and congratulations on the house as well. I guess there's probably apparent downtime you might need to make sure that you're able to cherish those memories too.

Despite what's coming up your way, thank you so much for sparing the time. This has been a great series of conversations, snippets, insights that we have had from...

Seb Lindner (52:32) Thank you. Thank you, it's exciting. Thanks.
Seb Lindner (52:53) Absolutely.
Renga (52:59) ...daily, and I'm glad that you actually took the time out to talk to us about it.
Seb Lindner (53:04) Absolutely, yeah, thanks for having me. Really appreciate it.
Renga (53:08) Thank you. And this concludes episode one of the Let Us Tag podcast. We will get back to you with more episodes with more engaging content like these. Stay tuned.

Seb Lindner (53:25) Cool.

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